Trade · Distribution

Distribute the category.

Tachet is opening a small number of exclusive distribution territories across the global African and Caribbean diaspora. We are looking for distributors with real networks in diaspora retail and foodservice — and a real interest in being first into a category no one else will be in for years.

Discuss a territory Open territories

001 — The opportunity

A category no distributor is in. Yet.

Fresh palm juice does not currently exist on any retail shelf in the world. Tachet is the first. The proprietary stabilization is patent-pending. The cultural runway is a thousand years deep. The diaspora retail and foodservice channels are ready, growing, and underserved by category-defining heritage products.

A distributor coming in now is not chasing demand. They are building a category from the inside, with the only product in it.

01 First-mover position. The market parallel — coconut water — built a five-billion-dollar global category. Tachet enters the same retail set with a deeper tradition behind it and no direct competition.
02 Premium-margin product. Cold-chain, heritage, functional, clean-label. All four price-supporting attributes in one SKU. Two SKUs counting Original and Zero.
03 Built-in diaspora demand. Your existing accounts — African groceries, Caribbean shops, halal supermarkets, specialty foodservice — already serve customers who know this drink.
04 Regulatory cleared. FDA registered. ANOR approved. GMP compliant. The product is ready to ship under audit-grade documentation.

002 — Open territories

Where we are opening.

Phase 1 anchors in Cameroon throughout 2026. Phases 2 and 3 open diaspora and specialty channels across the territories below. Some are confirmed as exclusive opportunities. Others remain open. Earliest credible conversations get earliest consideration.

Phase 1

Cameroon & Equatorial Guinea

Domestic anchor market. Premium retail and foodservice in Douala, Yaoundé, Buea, Limbe, Malabo. Active onboarding.

Phase 2

United Kingdom & Ireland

London anchor with national rollout via African and Caribbean grocery networks. Opening for conversations.

Phase 2

France

Paris and Île-de-France anchor. Strong opportunity through French African and Caribbean retail. Opening for conversations.

Phase 2

Belgium & Netherlands

Brussels and Antwerp anchor. Combined territory open for one distributor.

Phase 2

US East Coast

New York, Maryland, New Jersey, Atlanta corridor. African and Caribbean grocery anchor.

Phase 2

US Texas & Southwest

Houston anchor. Largest US Cameroonian community, with Dallas and Phoenix as secondary nodes.

Phase 3

Nigeria (regional)

Lagos and Abuja anchor markets. Significant matango/emu cultural footprint.

Phase 3

Caribbean (regional)

Trinidad, Jamaica, Hispaniola corridor. Regional distributor opportunity.

003 — What we look for

The right distributor is not the biggest one.

01 Existing diaspora network. Real, named accounts in African grocery, Caribbean grocery, halal supermarkets, or specialty international retail. Not just a wishlist.
02 Cold-chain capability. -18°C frozen logistics. If you do not have it, we will not pretend you do — we want partners with infrastructure already running.
03 Marketing orientation. Distributors who sell with their accounts, not just to them. We invest in joint sampling, in-store activations, and local press alongside committed partners.
04 Long horizon. We are building a category, not chasing a quarter. The right distributor sees ten years before they see twelve months.
05 Diaspora orientation, not necessarily ownership. We work with distributors led by diaspora founders and with distributors that do not yet have that mandate but operate strongly in those channels. The work matters more than the masthead.

004 — Partnership terms

Built for long horizons.

Exclusive or semi-exclusive

By territory and channel. Exclusivity is earned through volume commitments and sell-through performance, then maintained quarter on quarter.

ii.

Volume commitments

Annual minimums sized to your territory. Realistic, not theatrical. Built collaboratively in onboarding.

iii.

Co-marketing budget

Joint funding for sampling, in-store activations, press, and influencer programmes. Structured per quarter, agreed in advance.

iv.

Quarterly reviews

Operating cadence with the Tachet team. Account-level velocity, gaps, opportunities, and adjustments. Same room, same data.

Marketing kit at no charge

Brand standards, photography, video, POS, sampling cups, founder visit opportunities, and press introductions when warranted.

vi.

Direct founder access

For named distributor partners, direct access to the founder for strategic conversations. We treat distribution as a partnership, not a contract.

005 — Apply

Open a conversation.

Tell us about your network. We respond to credible distributor enquiries within five business days, usually with a call request.